An act of promoting product or service of any organisation by using digital media for e.g. Television, Phones, Computer or any other digital means to reach to the public. It can be in the form of sms , emails , videos , photos posted in social media. Nowadays everything is available on the internet so most of the people spend their time on different screens. Either telephones, computers or television. So digital marketing is more effective these days as it’s easily accessible to everyone for global reach.
In today’s generation the internet has been an integral part of human society which is used to absolute everything. All businesses use different ways to promote their product and services and to use these kinds of resources to reach targeted customers can be said as Digital marketing.
Digital marketing can be divided into two parts
- Non internet marketing
These types of marketing are used to promote products/services by using means like telephone sms. Television advertisements, MMS, Digital billboards etc they do not need internet to use this.
- Internet marketing
Marketing that is applied by using internet service is Internet marketing. For e.g Content marketing, SEO, Social media, Email , affiliate etc.
Why is Digital marketing better than traditional marketing?
Digital marketing has been an effective marketing system in today’s generation. The Internet has reached almost every part of the world and everyone has access to it in their hands or at their homes. Before in traditional marketing you put a board somewhere and waited for people to see it or notice about it and it was not cheap, but today your advertisement, promotional videos can be anywhere in the world in no period of time. Digital marketing provides global reach, It is cost effective and it provides high ROI. ( Return on Investment)
In Digital Marketing you don’t need to wait for the people to come to because here you can send all the services to the public directly to their hand or homes in just a click and it will find the right person at right place in right time which make its more effective than traditional marketing System.
The importance of Digital marketing are given below.
A. Cost efficiency
B. Customer retention
- Best ROI
- Global reach
- Flexibility
- Affordable digital marketing strategy
- Stay competitive
- Focus on right customer
- Increase engagement
- Optimize everything
- Mobile access
Top 10 most effective types of Digital Marketing
Digital marketing is an effective way of marketing in today’s generation anywhere around the world. You can reach the maximum number of customers at the same time in different devices which makes it one of the most effective marketing strategies. Following are some effective types of Digital marketing that can achieve the highest success rate.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social media Marketing (SMM)
- Content Marketing
- Email Marketing
- Pay per click
- Online advertising
- Smartphone marketing
- Affiliate marketing
- Influencer marketing
Search Engine Optimization (SEO)
This is one effective way of Digital Marketing. You cannot get the result immediately. It’s a long term process to optimize the website to provide the visibility on search engines like google, bing ,yahoo etc. it’s also more cost effective than the ads you see in the social media.
Search Engine Marketing (SEM)
This is another way other than SEO to increase incoming traffic from search engines. SEM makes the website or product visible on the top of search engines and it appears among paid search results. It is very much similar to organic results except google shows a small “Ad” label next to the related URL.
Social Media Marketing
Social media has been a part of almost all the individuals having smart phones and the internet,. it’s not only a way to connect with friends and families but it’s also a way to promote the product and services to different customers around the globe. Sharing quality content like photos, videos, posts by using specific niche and positioning a brand as an authority can be a excellent way to engage viewers in different platform like facebook , instagram , twitter etc
Content Marketing
It’s one of the most famous and widely used marketing strategies globally. You can promote your business online in an indirect way. This strategy can go hand in hand with SEO. Here you create content by using keywords to provide interesting topics for the viewers to read, share , and comment on the content and to achieve an optimal result. High quality contents can bring the audiences to trust the Business. The contents can be videos, posts , blog, story, or any kind of visual representation to persuade the customers.
Email Marketing
As the beginning of internet access, email marketing started to be known and it is still one of the most effective and result based strategies in the world of Digital marketing. It’s an excellent way to increase brand loyalty and upsell to existing customers. Email marketing also yields a high ROI. You can send different types of emails to share the upcoming events, promotions, thank you which can keep the relation to the customer or build a new relation with new customer.
Pay-per-click
It’s one of the modern marketing strategies, the business can pay to show their advertisement to appear on search engines results pages or in social media platforms, where you will get the payment only when the customer clicks on the related url.
Online marketing
Digital marketers have been using online advertising since the first days of the web. You can display your banners or ads on other;s websites which have a similar niche. It’s similar to the pay per click .
Smartphone marketing
A smartphone can be used for many purposes like wise digital marketers also use smartphones as a marketing tool. By sending relevant messages to the customers about the products and services , promotion and others. If the target customers are the younger generation then this strategy is most effective as most of the adults have smartphones with them and are most likely to open the SMS on their phones .
Affiliate marketing
Affiliate marketing is used to promote other people’s business , product and services in the website to reduce marketing workload by outsourcing it to external service providers. Here you only when the customer has purchased the product. This is a performance based marketing strategy and it can also be said to be commission based.
Influencer marketing
To make a successful selling rate to the right customer you use a famous person in the media who is an influencer and they choose to promote your product , brands in the social media to their followers. And they get paid by the brand for promoting their products and business.