Search Engine Results Pages are the pages once you hit the keyword in search engine. There are various elements that you can discover, It provides user brief and details information about what they are searching for and even suggest with further more followup questions. All the websites are ranked here as organic results other than paid results. There are more than one elements that you can visualize here. These all elements are there to enhance the user experience and provide with relevant information and help to make the decision,
1.Organic results
2. Rich results
3. Paid results
4. Queries
5. Featured snippets
6. Related searches
7. Knowledge panel
8. Local pack
9. Google shopping results
10. Twitter
11. Image pack
12. Videos
13. Recipes
14. Direct answers
15.Top stories
16. Search generative experience
- Organic results
The results that are shown in the search engine based on the relevance of the keyword search. Normally these results have text snippet, URL , Title and small paragraph called as metadata with small information realted with the keyword used to search. There are usually more than one and In SEO, the goal is to optimize the website to bring to the top position of organic results.
- Rich results
Rich results or rich snippets are the enhance version of the organic results. It provides further details and information than organic results. It can provide with related pictures, events , dates , reviews and more directly within the google search results. This visually enriched results improves the user experience by making it easier to find relevant information at a quick glance.
- Paid results
The results that are usually show at the top of the SERPs. These are the sites that makes the paid advertisement directly connected with google. They are given more priority by google as its directly linked with google. It comes with a label of ‘ad’ or ‘sponsered’. These are not like organic results they are not ranked , they are given instant visibility relevant with the keyword search that allows advertisers to target certain demographics, location and devices.
- Queries
There are more than just different datas and information in SERPs. As you can see sometime few related question are provided with answer and the link, these are to improve the user experience by displaying different suggested question that might link with the keyword searched.
- Featured snippets
Featured snippets are shown at the top of SERPs. They are shown as direct answer relevant to the keyword search, basically these are paragraph from the top ranking websites that is displayed in the box above regular search bar. Featured snippets can take the form of paragraph, image, tables, numerlist, bulleting, even videos according to the query type. Featured snippet can effectively bring traffic to the webpage if you can managed to list on it.
- Knowledge panel
Knowledge panel are the regular box that is shown in the top right of SERPs. This box can contain with detail information , images from the trusted sites like wikipedia. This panel mostly appears when user search for person,place or famous sites or incident. For SEO knowledge panel are important because it increase visibility, credibility and authority. To trigger or influence a Knowledge Panel for a person or brand, one should maintain a strong online presence, use structured data (schema markup) on their website, be featured in reputable sources, and ensure consistency across platforms like Google Business Profile, Wikipedia, and LinkedIn.